Hey! I do this at the Pasadena Humane Society as well!
PHOTOGRAPHER TOURS SHELTERS TO HELP DOGS GET ADOPTED - “Our mission is to provide shelter staff and volunteers with the resources to successfully groom and photograph shelter pets, helping give them the second chance they deserve.”
The One Picture Saves a Life initiative teaches animal shelters how to groom and photograph the shelter animals to present them in the best light (probably both literally and figuratively) for adoption. Photographer Seth Casteel is currently touring various shelters in the U.S. to put on workshops. You may be familiar with Casteel’s Underwater Dogs series. The photos above are examples of how different the dogs look depending on how they are presented.
In addition to Casteel, John Paul Pet, The Animal Rescue Site, GreaterGood.org, and the Petfinder Foundation are all partners in this endeavor. Click here to learn more about One Picture Saves a Life. You can also donate to this cause by clicking here. (Photos from One Picture Saves a Life)